About
From periods to pregnancy to menopause, women undergo unique life stages. Why? Because, Men and women have different hormonal constitution. While both have androgen and estrogen hormones, the ratio significantly differs. To nourish these different hormones that have unique skill sets in maintaining our body functions, women have different vitamins and minerals needs. e.g., adequate intake of calcium, iron, and folic acid are of special importance for women.
Further menstruation brings about unique demands on women.
Startup Story
&ME provides a range of Ayurveda-based nutritional bioactive beverages for women. The startup says its drinks are a combination of fruits, vegetables, spices, herbs, and flowers, with no added sugar or preservatives. It claims that the beverages take care of about 30% of the daily vitamin and mineral requirements of women, helping improve their skin and hair, with a special focus on PCOS/PCOD, along with fat metabolism, etc.
Though the startup did not mention the amount it has raised, it plans to use the funds to hire a senior management team, strengthen its distribution capacity, and also to explore options to expand beyond Bengaluru. Founded in 2017, &ME was earlier backed by Rohit MA, the MD of the Cloudnine Hospital chain based in Bengaluru.
Ankur Goyal, founder and CEO of &ME, said, “Consumers across the globe are steadily moving towards functional foods and beverages. We focus on specific use cases related to women’s lives. We use traditional ayurvedic philosophy in conjunction with modern nutrition guidelines. Our team is not only catering to women’s health but also striving to support the women’s empowerment movement.”
Sanjot Malhi, vice-president, Matrix India, said, “Given Ankur’s deep sectoral expertise and passion for food and beverages, we see a lot of potential in &ME to become a large F&B brand catering to changing healthier consumer lifestyles.”
&ME has categorised its beverages as ‘Grace’ under the Beauty category and ‘Rhythm’ under Lifestyle and Fitness. The company says, “Grace helps women rediscover their inner beauty through a range of micronutrients that help detoxify blood, cleanse skin, and strengthen hair and nails.”
‘Rhythm’ is a herbal drink that has ayurvedic herbs such as Shatavari and Ashwagandha, which help maintain hormonal balance of and help ease symptoms related to women’s menstrual cycles.
Video
Revenue
The company will be using the freshly raised capital to expand its team, scale operations nationally, and widen its product offering. According to ROC filings, Matrix invested Rs 5.6 crore.
Matrix Partners India recently closed its Fund III with a committed capital of over $300 million. It plans to continue investing in companies across seed, early-stage, Series A and B stages in different sectors.
Matrix Partners India recently closed its Fund III with a committed capital of over $300 million. It plans to continue investing in companies across seed, early-stage, Series A and B stages in different sectors.
Ceo
Ankur Goyal, founder and CEO of &ME, said, “Consumers across the globe are steadily moving towards functional foods and beverages. We focus on specific use cases related to women’s lives. We use traditional ayurvedic philosophy in conjunction with modern nutrition guidelines. Our team is not only catering to women’s health but also striving to support the women’s empowerment movement.”
Enhance your business operations with Google Workspace Partner by Shrevya Technologies. We provide expert guidance, setup, and support to help you maximize productivity and collaboration.
ReplyDelete