About
One of India’s leading healthcare apps, PharmEasy, recently launched a huge promotion campaign on the catchy theme of ‘Take it easy PharmEasy’, inspired by a hit movie song that goes well with the brand’s vision of ‘pharmacy made easy’. The objective was to build brand awareness and analyze the impact of their brand campaigns both on TV and digital. PharmEasy partnered with Zapr, India’s only TV audience engagement platform, to achieve its objective in three ways:
Startup story
In the last three decades, the pharmaceutical sector in India has seen exponential growth with India emerging as the world’s third largest producer of drugs in terms of volume. According to a news report, India is now among the top five emerging pharmaceutical markets of the world.
The pharmaceutical sector in India was valued at $33 billion in 2017 and it is expected to reach $55 billion. Given the recent spurt in growth, the country is expected to be among the top three pharmaceutical markets and the sixth largest market globally in size by 2020.
Amidst the rapid growth, we have seen the rise of the e-pharmacy market in India which has captured around 1% of the pharma market share and is estimated to reach $3 billion by 2024, Kuick Research indicates. Currently, there are 30 online pharma players operating in this area and the key role played by these new-age consumer internet companies lies in bridging the accessibility and affordability factor for customers.In the last three decades, the pharmaceutical sector in India has seen exponential growth with India emerging as the world’s third largest producer of drugs in terms of volume. According to a news report, India is now among the top five emerging pharmaceutical markets of the world.
The pharmaceutical sector in India was valued at $33 billion in 2017 and it is expected to reach $55 billion. Given the recent spurt in growth, the country is expected to be among the top three pharmaceutical markets and the sixth largest market globally in size by 2020.
Amidst the rapid growth, we have seen the rise of the e-pharmacy market in India which has captured around 1% of the pharma market share and is estimated to reach $3 billion by 2024, Kuick Research indicates. Currently, there are 30 online pharma players operating in this area and the key role played by these new-age consumer internet companies lies in bridging the accessibility and affordability factor for customers.
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Revenue
PharmEasy's revenue more than tripled in FY18 to ₹116 crore from about ₹33 crore in FY17, but losses widened to ₹97 crore from ₹48 crore, according to the company's latest corporate filings accessed from the Registrar of Companies
Ceo
Dharmil Sheth is the Co-founder an CEO at PharmEasy
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