About
Popxo launched in 2015) is India’s largest online community for millennial women to read, watch, shop and hangout. It is a safe and empowering space that helps women lead their best lives - to “Take it up a POP”. From content to it’s own private label brand - POPxo is designed to blend content and commerce. POPxo’s articles, video and social media content in six languages - English, Hindi, Marathi, Bangla, Tamil and Telugu draws over 39 million users every month who spend more than 3 million hours across all its platforms.
Leading brands work with POPxo to reach and engage this key demographic. For them, we act as everything: as a an agency that produces great concepts, a content production team that executes the campaign and as a distribution platform that gets user engagement. All of this is backed by data-driven insights into the life and heart of young women in India.
Leading brands work with POPxo to reach and engage this key demographic. For them, we act as everything: as a an agency that produces great concepts, a content production team that executes the campaign and as a distribution platform that gets user engagement. All of this is backed by data-driven insights into the life and heart of young women in India.
Startup Story
The four-year-old startup has expanded its range of products and services to suit customer requirements and build a larger audience. Pixxo, POPxo’s influencer marketing program, is the largest platform for brands to connect with social media influencers in order to promote their products and services.
’ POPxo is a women-centric startup which is burgeoning monumentally. The 7th largest video player in the country on Facebook, POPxo boasts an impressive 178 million video views during the month of August 2018. It has grown prolifically since its inception in 2014. The Digital Media startup has its headquarters in the heart of Hauz Khas, a resplendent village in New Delhi, India.
Other than Delhi, the startup is anchored in London and Mumbai. POPxo primarily creates stories, videos, and social media content that young, Indian girls can relate to. It assumes an amalgamation of women from all classes regardless of the various sects of society and creates content that is undifferentiated and relatable for all women.
It has also launched a POPxo Beauty Box in partnership with MyEnvyBox which contains a host of beauty products along with two gift vouchers. Another unique initiative is the POPxo Digital Magazine which aims to combine the production quality of a magazine and the reach of a digital platform to make it visually appealing and accessible at the same time.
Founded by Namrata Bostrom and Priyanka Gill, POPxo has an 85% female workforce making it a progressive and woman-friendly work environment. The average age of employees at POPxo is 25 making it a startup with a wildly energetic and exuberant group of individuals with fresh ideas that are woven into concrete and substantial digital products.
https://www.youtube.com/watch?v=a0YHN6ZaCfU
Revenue
The annual revenue of the startup is approximately $4 million with 162 employees. The POPxo mobile application has been downloaded more than 500 thousand times. POPxo, though supremely popular, is not a monopoly.
Ceo
Priyanka Gill, co-founder & CEO of POPxo and Plixxo has contributed to publications such as The Independent, Travel and Leisure, the Guardian, Hello Pakistan, Vogue India, Harpers Bazaar India, and Grazia India. On the business front, she is an angel investor interested in developing niche brands within the lifestyle market, including Bea’s of Bloomsbury, a boutique cake shop, and Llustre.com (acquired by Fab UK) an online interior décor store.
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