About
In 2012, we started Urban Ladder with a vision - to make a million homes beautiful.
Back then, our catalogue featured just 35 designs. Yet, when our customers shared
photographs of their homes, we saw they were remarkably distinct. The same table, the
same chair was used differently by different people. This told us something. People
want their homes to be unique. We also realized that people are a lot happier creating
things than they are buying things. We are a creative, imaginative, expressive species.
And our homes are just one of the many canvases we have at our disposal.
Back then, our catalogue featured just 35 designs. Yet, when our customers shared
photographs of their homes, we saw they were remarkably distinct. The same table, the
same chair was used differently by different people. This told us something. People
want their homes to be unique. We also realized that people are a lot happier creating
things than they are buying things. We are a creative, imaginative, expressive species.
And our homes are just one of the many canvases we have at our disposal.
Startup Story
The company started in August 2012, about eight months after Pepperfry and five months after FabFurnish and Zansaar had launched. In the last 12 months, the company has grown five times. What makes the company differentiator in the category is the core focus on the product. But when it comes for the competition, the problem is not with the vertical players but one need to worry about the competition coming from Amazon, Snapdeal or Flipkart who already have roughly 50 times more traffic than UrbanLadder.Interestingly, they discussed the idea with some investors, who seemed confident about it. It was December 2011 when both decided to resign from their corporate career to launch UrbanLadder. “We decided to move to Rajasthan to get a sense about the supply side and it took four months to spruce up backend such as website development, supply chain and initial team,” says Srivastava. The company went live in July 2012, though it had raised $1 million from Kalaari Capital.
The idea of UrbanLadder popped out from the pain point of the founders. While setting up their homes in 2010, Ashish Goel and Rajiv Srivastava faced difficulties in getting furniture. The duo kept discussing the problem for a month, but clashed the idea of ecommerce store around it, as furniture appeared to be a tough category to crack. During 2011, the duo kept meeting and discussing ideas for their venture, “At that time we thought of having online store for grocery but ultimately we froze on the idea of selling furniture,” says Srivastava.
Video
Revenue
Urban Ladder reported revenue of ₹ 204.73 crore, up just over 100% from ₹ 101.87 on a year-ago basis, according to documents filed by the company with the ministry of corporate affairs and sourced by business intelligence platform Paper.vc. Losses narrowed 74.44% to ₹ 117.32 crore from ₹ 459.11 crore.
Ceo
Urban Ladder Home Decor Solutions was co-founded by Ashish Goel (CEO) and Rajiv Srivatsa (CPTO) in July 2012. Ashish Goel previously worked with McKinsey & Company and served as the CEO of Amar Chitra Katha. Rajiv Srivatsa previously worked with Cognizant and Yahoo! before co-founding Urban Ladder.
Enhance your business operations with Google Workspace Partner by Shrevya Technologies. We provide expert guidance, setup, and support to help you maximize productivity and collaboration.
ReplyDelete