Meesho


About

Meesho could expand its service delivery to support its seller base with telephony. - The CZ Bar and Zendesk CRM integration allows for their agents to access multiple functionalities from a single screen. The CZ Bar helps their agents save time by accessing the calling functionality from the CRM screen and also helps keep their data centralized. - The robo call functionality has automated their information delivery system - The DTMF input based C-Sat mechanism helps Meesho collect seller feedback with simple press 1, press 2 format

Startup Story 

Meesho is creating the next big e-commerce distribution channel via homepreneurs selling on WhatsApp, Facebook, and Instagram. Meesho boasts a strong network of 50,000+ homepreneurs spanning across 500 cities in India.
All functions especially category, product, and customer experience teams were heavily dependant on the Data Analytics team for insights on all core metrics. Meesho’s data rested mostly on MySQL, Mixpanel, and Facebook. With data residing in multiple disconnected silos, data collation, transformation, and manual report generation were increasingly becoming a pain. Additionally, creating reports on excel would take hours if not more to churn data, limiting the productivity of the Data team.Meesho set up their data warehouse with Redshift which is now their single source of truth. The option to build a custom ETL solution in-house was ruled out as it came with a lot of overheads. The team did not want to move the focus of engineering from core objectives. Meesho decided to look out for a modern ETL solution that would extract the data from siloed sources, transform them on the fly and move into Redshift. Hevo simplified their data integration process with its ready connectors and hassle-free data movement experience.
Once Meesho settled on Hevo, it took them less than 10 days to set the ball rolling. Chushul, Meesho’s Head of Data himself was able to set up the pipelines without any engineering bandwidth as the set up included only a handful of easy steps: connecting the sources to Hevo, writing relevant transformations, and finally mapping the output to Redshift.
Hevo streamlined the data pipelines at Meesho, directly impacting the data visibility across all business users. With a front-end reporting tool (Metabase) all teams track their core metrics and create custom reports in real-time on the data made available by Hevo.

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Revenue
A large part of the company's expenses went towards employee salaries, logistics, marketing and reseller bonus, discounts, rewards and reimbursement. BENGALURU: Social commerce startup Meesho reported revenue of Rs 84 crore for the financial year ended March 31, up from Rs 6 crore in the corresponding period last year.

Ceo
Vidit is co-founder and CEO of Meesho. Meesho is a platform in India that allows people to resell products using their social networks.
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